Video content has become a staple in the internet world, with 6 out of 10 people preferring online videos over television.
Why? Because videos are engaging, interesting and versatile. They are one of the few types of content that can adapt to basically any device – which means they are extremely valuable to any brand’s success.
video with engaging text content featuring brand-focused, educational narratives
cinematic + advocacy
video with the goal to make people feel something and want to take action
video that is short and catchy for small screens and smaller attention spans
you can’t have a viral video without an actual video